Since I started my photography business I've come to realise the importance of packaging. It's not just about ensuring that clients receive their CDs, USB sticks or albums in one piece, but it's also about the perception of quality about what's being delivered.
I can't see the point of taking high quality wedding images and delivering them on a CD in a plastic case which has been posted in a Jiffy bag!
I was very pleased when Sim2000 recently launched their CD and USB cases which are very easy for me to design, and arrive in a stylish black box. My business cards (from Moo), are also black and I have a sticker-based version of my business cards that I put on the inside of the CD case.
I came across All Colour Envelopes on Twitter and was pleasantly surprised to find that they supply a range of black envelopes. They kindly sent me some samples to try out and as you can see below, I now have a consistent and professional look to my packaging. I have been using the black padded envelopes supplied by All Colour Envelopes, to dispatch CDs of wedding photographs to clients. They come in a matt or gloss finish and are very strong. I have also used their black letter envelopes to write to clients and they certainly help my business to stand out!
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