Most people are familiar with what a headshot is, and the fact that this type of image is useful for putting a name to a face or even a face to a business. My former life as a landscape photographer has given me an appreciation of scenery and architecture which I often incorporate into my portraits.
These are known as 'environmental portraits' because they include the place where the person in the photograph lives or works. The background is not just for decorative purposes, but can help potential clients distinguish you from your competitors and add credibility to your brand.
Imagine the difference in perception if your clients saw a portrait of you in front of an official building or with the London City skyline as your backdrop.
"You only get one chance to make a first impression" Anon
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